Hydration Occasions Toolkit

A refreshing approach to marketing an essential beverage occasion.

Flood the market

Our goal was to provide Coca-Cola’s multiple retail sales teams with an easy-to-navigate library site that allowed for browsing and customization of all of Coca-Cola’s Hydration merchandising tools (for bottled and ingredient enhanced waters).

Go with the flow

Our client needed a solution while content for each Hydration occasion was still in development. We nimbly adjusted wireframes and UI iterations to help organize a process and user-base that was in flux.

Flood the market

Our final online toolkit includes different entry points for users depending on their need. This included an introductory ‘story’ and video for users who were new to Coca-Cola’s sales or shoppermarketing teams.