Beyond the visuals
Branding is much more than a logo, tagline, and style-guide. The Galloway School holds deep meaning for its faculty, students, and parents, and we sought to successfully encapsulate that in a brand that could convey Galloway’s ‘heart and soul.’
We began with interviews and group-sessions to ‘quantify’ Galloway’s values and philosophy. Only then could we bring multiple stakeholders together under the same vision.